Forward Funding Review: Is It Legit or a Scam?

Forward Funding Review: Is It Legit or a Scam? 1

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Forward Funding, a financial technology company known for its merchant cash advances, has carved a niche for itself among small business owners in need of quick funding. Despite not being accredited by the Better Business Bureau, the company has garnered attention for its flexible borrower requirements and rapid funding processes. This introduction aims to shed light on Forward Funding’s offerings, particularly its cash advances, while also hinting at the mixed sentiments surrounding its service costs and limitations. As we delve deeper into the details of Forward Funding’s services, we’ll explore the pros and cons, customer experiences, and the overall cost of their financial products to provide a comprehensive review.


Forward Funding Review: Is It Legit or a Scam? 2

Forward Funding Pros and Cons

Forward Funding stands out in the financial services industry, particularly for small business owners seeking quick and accessible funding options. However, like any financial product, it comes with its set of advantages and drawbacks that potential borrowers should carefully consider.


  • Low Credit and Revenue Requirements: Forward Funding offers a lifeline to businesses with lower credit scores, with a minimum requirement of just 500, making it an accessible option for many small businesses struggling to secure funding through traditional lenders​​​​.
  • Rapid Funding: One of the most praised aspects of Forward Funding is its ability to provide same-day or next-day funding, a critical feature for businesses needing immediate cash flow to address urgent needs​​​​.
  • Positive Customer Feedback: On platforms like Trustpilot, Forward Funding has received high marks for customer satisfaction, with many users highlighting the ease of the application process and the helpfulness of customer service representatives​​​​.


  • High Fees: The cost of borrowing from Forward Funding can be steep, with fees significantly higher than those associated with traditional loans. This aspect is particularly critical for businesses to consider, as it can impact the overall affordability of the funding​​​​.
  • Limitation to Merchant Cash Advances: Forward Funding specializes in merchant cash advances (MCAs), which, despite their accessibility, are often more expensive than other types of financing. This limitation might not suit businesses looking for more traditional loan structures​​​​.
  • Lack of Transparent Fee Information: Potential borrowers have expressed concerns over the lack of transparent fee information available on Forward Funding’s website, making it challenging to understand the total cost of the advance before applying​​.

While Forward Funding offers a valuable service to certain business owners, particularly those with lower credit scores or in need of quick funding, the associated costs and limitations to merchant cash advances are significant factors to consider. The high fees and focus solely on MCAs might not make it the best choice for every business, especially those with access to other financing options or those cautious of taking on expensive debt. Understanding these pros and cons is crucial for any business considering Forward Funding as a financial solution.

Forward Funding Products and Services

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At the core of Forward Funding’s offerings is its merchant cash advance (MCA), a financial product designed to provide quick cash flow solutions for small businesses. Understanding the specifics of this product and how it works is crucial for potential clients considering Forward Funding for their financial needs.

Merchant Cash Advance Explained

A merchant cash advance from Forward Funding is not a loan in the traditional sense but rather an advance based on the future sales of the business. This structure allows for flexibility in repayment, which is directly tied to the business’s revenue. Here’s how it typically works:

  • Funding Amount Based on Revenue: The advance amount is determined by the business’s average monthly revenue, ensuring that the funding level is aligned with the business’s ability to repay​​.
  • Repayment Through Future Sales: Repayment occurs through a fixed percentage of daily or weekly sales, making it adaptable to the fluctuating cash flow that many small businesses experience. This means that during slower sales periods, the repayment amounts are lower, providing a buffer for businesses during lean times​​.

Application Process

The application process for Forward Funding is designed to be straightforward and quick, with potential funding available within the same day of approval in some cases. Here’s a brief overview:

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  • Initial Application: Business owners submit an application that includes basic information about their business and their financial needs​​.
  • Review by Account Executives: Once an application is submitted, a dedicated account executive from Forward Funding reviews the business’s performance and cash flow to identify the most suitable funding option​​.
  • Funding: After approval, the funds are typically available quickly, sometimes even on the same day, making it an attractive option for businesses in urgent need of cash​​.

Forward Funding’s focus on merchant cash advances provides a valuable service for businesses that may not qualify for traditional loans due to low credit scores or those in need of immediate funding. However, it’s important for businesses to carefully consider the costs associated with such advances and to understand the repayment terms fully before proceeding.

Forward Funding Reviews

The feedback from customers who have used Forward Funding’s services offers valuable insights into the company’s operations, customer service quality, and the overall satisfaction levels of its clientele. These reviews, predominantly positive, highlight several key aspects of Forward Funding’s approach to small business financing.

Positive Customer Experiences

  • Ease of Application: Customers frequently commend Forward Funding for its straightforward and quick application process. The company’s effort to minimize bureaucratic hurdles has been well-received, making it easier for businesses to access the funds they need without delay​​​​.
  • Rapid Approval and Funding: The ability to receive funding promptly, sometimes within the same day of application, is a highlight for many businesses. This quick turnaround is particularly appreciated by those in urgent need of cash flow support​​​​.
  • Customer Service: Many reviews praise the customer service provided by Forward Funding, noting that representatives are helpful, informative, and responsive. This level of support is crucial for businesses navigating the complexities of financial products​​​​.

Criticisms and Concerns

Despite the predominantly positive feedback, some criticisms have emerged:

  • High Costs of Funding: The most significant concern among some customers is the high cost associated with merchant cash advances from Forward Funding. The fees, while competitive within the MCA market, can be substantially higher than those for traditional loans, impacting the overall affordability for some businesses​​​​.
  • Lack of Understanding: A few reviews mention a lack of clarity regarding how the merchant cash advance model works, leading to surprises about the cost or repayment terms. This feedback underscores the importance of clear communication and understanding before entering into a financial agreement​​.

Overall Sentiment

The general sentiment towards Forward Funding is positive, with the company receiving high ratings on platforms like Trustpilot. Customers value the accessibility, speed, and customer service Forward Funding provides. However, the criticisms, particularly regarding the cost, serve as a reminder for businesses to thoroughly evaluate their financing options and understand the terms and conditions before proceeding.

These reviews paint a picture of Forward Funding as a potentially valuable partner for small businesses in need of quick funding, provided the businesses are comfortable with the merchant cash advance model and the associated costs.

Forward Funding Trustpilot Reviews

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Trustpilot, a widely recognized platform for customer reviews, plays a crucial role in shaping the reputation of businesses, including Forward Funding. The company’s presence on Trustpilot provides prospective clients with a wealth of insights into the experiences of previous customers, offering a glimpse into what one might expect when choosing Forward Funding for their financing needs.

High Customer Satisfaction

Forward Funding boasts an impressive rating on Trustpilot, with a score that reflects “excellent” customer satisfaction. This high rating is a testament to the positive experiences many customers have had, particularly highlighting the ease of application, the speed of receiving funds, and the quality of customer service​​.

Key Highlights from Reviews

  • Quick and Efficient Process: Many reviewers have expressed appreciation for the quick approval and funding process, which has been crucial for businesses in need of immediate financial support​​​​.
  • Responsive Customer Service: The helpfulness and responsiveness of the customer service team at Forward Funding have been frequently mentioned. Customers appreciate having accessible support throughout the application and funding process​​​​.


While the overall sentiment on Trustpilot is overwhelmingly positive, it’s important for potential clients to approach reviews with a discerning eye. High satisfaction rates are a good indicator of a company’s reliability and quality of service, but individual experiences can vary. Prospective borrowers should use these reviews as one of several factors in their decision-making process.

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The Trustpilot reviews for Forward Funding highlight a company that is committed to providing fast, accessible financing solutions with a strong emphasis on customer satisfaction. These insights can be incredibly valuable for small businesses considering Forward Funding as a potential financial partner.

Forward Funding Cost

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Understanding the cost structure of Forward Funding’s financial products is essential for any business considering their services. The company primarily offers merchant cash advances (MCAs), a type of financing known for its speed and accessibility, especially for businesses with less-than-ideal credit scores or those in need of rapid funding. However, this convenience comes at a cost, often higher than traditional financing options.

Merchant Cash Advance Costs

  • Factor Rates: Forward Funding’s MCAs come with factor rates typically ranging between 1.3 to 1.5. This means if a business borrows $50,000 with a factor rate of 1.3, the total repayment would be $65,000, translating into a significant cost of capital​​.
  • Origination Fees: In addition to the factor rates, Forward Funding charges origination fees that vary based on the financing amount. These fees can add up, increasing the overall cost of borrowing​​.

High Cost of Capital

The combination of factor rates and origination fees means that the cost of capital from Forward Funding can be quite high, especially when compared to traditional bank loans. While MCAs provide a lifeline for businesses that might not qualify for other types of financing, it’s crucial to consider the long-term implications of these costs on a business’s financial health.

Considerations Before Applying

Businesses should thoroughly review and understand the terms of any financing agreement with Forward Funding. The lack of a traditional APR makes it crucial for borrowers to calculate the total cost of borrowing and consider whether the fast access to funds justifies the higher price. It’s also important to explore other financing options that might offer more favorable terms.

Despite the higher costs associated with merchant cash advances, Forward Funding’s quick approval process, and flexible repayment terms based on revenue make it an attractive option for certain businesses. However, potential borrowers must weigh the benefits of quick access to capital against the higher fees and ensure they have a plan to manage the repayment without adversely affecting their business operations.


In this comprehensive review, we’ve explored Forward Funding’s offerings, focusing on its merchant cash advances. We’ve dissected the pros and cons, providing a balanced view that highlights the ease of access and rapid funding as significant advantages for businesses in need of swift financial support. However, the high cost of these advances and the focus on a single financial product underscore the importance of thorough consideration before proceeding.

Customer reviews shed light on the positive experiences many have had with Forward Funding, emphasizing its responsive customer service and the straightforward application process. Trustpilot ratings further confirm the company’s reputation for satisfying customer needs efficiently.

Yet, the cost associated with Forward Funding’s services cannot be overlooked. With factor rates and origination fees that may steepen the overall financial burden, businesses must carefully evaluate their ability to manage these costs against the immediate benefits of quick funding.

In conclusion, Forward Funding represents a viable option for certain businesses that prioritize rapid access to capital and can navigate the cost implications of merchant cash advances. It’s essential for potential borrowers to weigh the pros and cons, ensuring that this financial solution aligns with their long-term objectives and financial health.


What is a Merchant Cash Advance (MCA) and how does it work? A Merchant Cash Advance provides businesses with a lump sum of capital upfront in exchange for a percentage of their future sales. Repayment is typically made through daily or weekly deductions from the business’s credit card sales or bank account revenues, making it a flexible option for businesses with fluctuating cash flows.

Who can qualify for a Merchant Cash Advance from Forward Funding? Businesses with a minimum credit score of 500, at least one year in operation, and a monthly revenue of $10,000 or more can qualify for a Merchant Cash Advance from Forward Funding. This makes it accessible for newer businesses or those with less-than-perfect credit.

What are the typical costs associated with a Merchant Cash Advance from Forward Funding? The costs can vary significantly but are generally high compared to traditional loans. Forward Funding’s MCAs come with factor rates between 1.3 to 1.5, and origination fees that depend on the amount financed. This means the cost to borrow can be substantially higher over the term of the advance.

Can I repay my Merchant Cash Advance early, and are there benefits to doing so? Yes, Forward Funding allows for early repayment of a Merchant Cash Advance, and doing so can sometimes result in a discount. However, the specifics of how much you can save and under what conditions may vary, so it’s important to understand your contract’s terms fully.

How quickly can I receive funding from Forward Funding? Forward Funding is known for its rapid funding process, with the possibility of receiving funds on the same day of application approval. This quick access to capital is one of the primary reasons businesses may choose Forward Funding for their financing needs.

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